Maybe the last thing you want to do is drag yourself to a gym five times a week. Maybe getting a workout done in your PJs after the kids have gone to sleep is genuinely the most realistic option you’ve got. Maybe you’ve never picked up a weight in your life and when someone says RDL or Bulgarian split squat it sounds completely incomprehensible. And yes, you know everyone keeps going on about protein, but adding cottage cheese to everything just doesn’t sound that appealing thanks
That’s who I coach. Not people who already have it figured out and want to optimise. People who don’t want health and fitness to suddenly take over their lives, but add to it
What “beginner friendly” actually means here
The fitness industry puts “beginner friendly” on everything and then hands you a plan full of movements you’ve never heard of, a set of macros you don’t know what to do with and a weekly check-in that’s basically just a weigh-in. That’s definitely not my approach and I want you to feel confident from day one
Your workouts are actually explained to you
Every session comes with video demonstrations and a clear explanation of what you’re doing and why – not just a movement name and a rep count. You’re not left to Google it or guess whether your form looks right.
You go at your own pace. There’s no class to keep up with and no one watching. You can pause, rewatch and take as long as you need because this is your programme, built around where you’re actually starting from.
If something doesn’t work for you, maybe you hate crunches, something bothers an old injury, a movement just doesn’t click then we take it out. And I programme with real beginners in mind from the start, so there are no unnecessarily complicated movements or burpees you’re going to skip anyway. Short and effective sessions that are appropriate for where you are, that progress when you’re ready
Nutrition simplified so you don’t need to overthink it
I’m not going to hand you a macro target and leave you to figure it out.
We start with the basics like how to build a balanced plate, why you might be tired or hungry all the time and what small changes would actually make a difference to how you feel. You build knowledge as you go so you’re not just following rules you don’t understand. You’ll find plenty of tasty recipes in your library that are easy to make, mostly plant-based with suggestions for simple swaps
When you log your food, I look at it with you. Not to judge it or score it, just to give you useful, specific feedback and help you see where small tweaks could help you with your goals
We look at the full picture
Workouts and food are part of it, but they’re not everything.
We also look at your sleep, your hydration, your step count and your energy through the day, because if you’re running on broken sleep and back-to-back coffee, even a great plan is going to feel like a lot. The weekly check-in is there to understand what’s actually going on for you that week and work out what’s realistic to focus on next. It’s problem-solving so you don’t feel like you’re in it alone
Honestly?
It won’t always feel easy and there will be weeks that are harder than others. But you won’t be expected to be perfect, you won’t need a gym or a some perfect schedule and you won’t be left to figure it out on your own.
You just need to take the first step and build from there.
If this sounds like what you’ve been looking for, Start Strong is my 6-week 1:1 programme. It starts any Monday
Hilary's Vitamin Sea 